Isn’t writer’s block a horrible feeling? Perhaps you know what you want to say, but can’t think of what to write. Or, maybe you don’t even know where to start.
When it comes to marketing your art business online, writing can make or break the sale. So, how do you get the creative juices flowing?
Start by following this writing guide! From the important elements to include in your copywriting to a word bank chock full of descriptive words, we rounded up four tips to focus on so you can write better for your art business.
1. Build Up Benefits and Features
Rule number one: include both the features of your art AND how they will benefit your customer. Whether that is adding the perfect pop of color to their space or the pièce de résistance to complete their collection, playing up features and benefits together will help make the sale easier.
“In the shell of a nut,” explains The Abundant Artist, “features are all the stuff your product comes with and benefits are what those things do to improve your customer’s life. Each needs the other to thrive: without benefits, customers don’t give a rat’s bottom about the features, and without features, your benefits sound like shallow internet lies.”
2. Craft a Catchy Headline
You’ve heard it before, but attention-grabbing headlines are a must for newsletters, emails, blogs, and social media posts. Interesting titles will make potential buyers beg to know more.
Here are a few suggestions for writing a good headline in a hurry:
Evoke emotion by including exciting adjectives. Start with question words (Example: “How to Get an Exclusive Print for Free” or “Why I Moved Across the Country for Art”) or numbered lists (Example: “My 5 Favorite Painting Spots You Must Check Out, Too”) will make your content seem like an easy-read. The possibilities are endless!
One trick is to use Coschedule’s Headline Analyzer which rates your headlines on wording, length, and emotion. This tool even helps you keep in mind which keywords are being used, how headlines appear in an email subject line, and plenty more. Try it here.
3. Write with Purpose
What are you trying to make the customer do? Subscribe to your newsletter? Visit your sculpture on display? Buy your newest painting?
Every email, invitation, and social media post should have a clear objective. And, it’s okay to come right out and say it! This is what the marketing world identifies as a “call to action.” Feel free to end your art marketing with directions on what you want potential buyers to do next.
Another tip? Think about what past customers loved about your artwork to figure out how you could be selling to new customers. Knowing your audience only makes selling your art easier.
Now that you know what to write, get a hand writing it!
4. Paint a Word Picture
Whether you’re writing the bio for your Artwork Archive Public Profile or trying to describe your art, the right words can take your art business a long way. A colorful story that brings customers into your world will usually win out over a boring sales pitch.
But, finding the right words can be challenging. Use this word bank as a starting point for your art marketing writing:
The bottom line...
Figure out what your audience is looking for and then write about your art in that way. Leave no stone unturned as you dazzle fans with your creative headlines and wording. Don’t forget to confidently call fans to act and use our word bank for inspiration, and watch how enticing copywriting can help your art business take off.
Need more writing help for your art business? Check out “How to Write an Exceptional Artist About Me Page” and “50 Terrific Topics to Write About for Your Art Blog.”