Photo by Jim Hammer, Creative Commons Attribution-ShareAlike 2.0 Generic

An email signature is an excellent way to improve the marketing power of every email that you send. By providing key contact information to your connections, you’re making it easier for buyers, galleries and other contacts to stay in touch with you and see more of your amazing work.

The best part is that an email signature only takes a few minutes to set up and then it will automatically appear on every email you ever send!

What to Include:

  • Your Full Name

  • Type of Artist You Are: Such as painter, sculptor, photographer, etc.

  • Contact Information: Include business phone, email address, mailing address, and website.

  • Artwork Archive Public Profile: Let your contacts explore more of your work (so they’ll be more inclined to purchase).

Have More Room?

  • Links to Your Social Media Pages

  • A High Quality, but Small Image of Your Work or Your Logo

How to Add an Email Signature on Gmail:

  1. Click the gear at the top right and go to “Settings”.

  2. Scroll down to “Signature” and write your email signature. Insert an image by clicking on the insert image icon - it looks like two mountain peaks.

  3. Scroll to the bottom of the page and click “Save Changes”.

  4. Voilà, you’re done! Your email signature will be at the bottom of every email you send.

An example of an artist's email signature.

Want to learn more? Here’s a related post on adding an email signature by Art Biz Coach Alyson Stanfield.