Jokes, vacation pictures, fancy meals—it can be fun to post on Facebook! But, what about when it comes to posting on your art business’s Facebook page? This can cause artists a serious amount of stress.
You may have questions about what to write and the best ways to engage your fans. Luckily for you, you don’t need to complete a social media marketing degree to gain useful, actionable information for your artist Facebook page..
From the best times to post to catchy writing tips, we answered four common Facebook questions artists have, so you can skip the stress and go straight to helping your art business thrive using this great marketing tool.
1. What Time and Day Should I Post?
Everyone wants to know, “What’s the best time to post on Facebook?” Coschedule gathered some numbers from social media experts and concluded that the best times and days to post are from 1:00 to 4:00 p.m. later in the week and on the weekends.
People are generally busier during the beginning of the week, so Coschedule suggests posting on Wednesday from 3:00 to 4:00 p.m., on Thursday and Friday between 1:00 and 4:00 p.m., and on Saturday and Sunday in the afternoon from 12:00 to 1:00 p.m.
Coschedule put together an infographic of what they found are the best times to post.
However, posting at these times does not guarantee success. As with any marketing endeavor, you have to see what works best for your art business. And, Facebook has an easy tool to help! Facebook’s Business Page insights allows you to see a bunch of statistics, including what times and days your fans are online, so you can experiment with what times your followers respond to the best.
Also consider where most of your target audience is located. If they’re all on the East Coast, make sure you update your posting times accordingly. For instance, if you are located in Mountain Standard Time and want to test posting at 12 p.m. Eastern Standard Time, you will need to schedule your posts for 10 a.m Mountain Standard Time. That way your target audience in the East Coast will see them at 12 p.m. their time.
If they’re all over the world with no one top city, refer to the “Posts” tab in the left column within “Insights” to see when most of your fans are online.
2. What Should I Make My Cover Photo?
By now you know that your profile picture should be a professional, friendly, and high-quality photo of yourself. But what should you put as your cover photo?
Your cover photo is a fantastic space to capture attention for your art business. It’s the biggest feature and probably the first thing your fans will see when they visit your Facebook page. That’s why it’s so important to make it look good, whether it’s a bold, colorful picture of your art or a small marketing blurb about your art business.
You can get creative by adding text to your picture or making a collage with Canva, just don’t go overboard! People are more drawn to pictures than words, so HubSpot suggests making your photo mostly visual, keeping text to around 20% of the image.
Oil Painters of America’s cover photo is a great example—they use a few words that explains their organization’s mission to frame the top of the image.
Just beware! Make sure you don’t hide words behind anything, such as your profile picture, company name, or the buttons people use to “Like” your page or message you. A cluttered or hidden message has no use if it can’t be read quickly, and simply looks unprofessional.
3. How Much Information Should I Include?
The real question is, “Are you including enough?” We recommend including as much information as possible in your About section—without writing a novel. Not only does it makes your art business seem more professional and organized, but it shows potential buyers that you put effort into seeing your business succeed.
Adding a short description or your mission as an artist allows fans to build a connection, while including your website and other contact information lets them reach out if they are interested in looking at or buying your art. You can even include multiple websites at once, so feel free to put in links to your personal website, blog, and Artwork Archive Public Page.
Artists Network has lots of information in their About section for fans to learn more and connect with them easily.
Another important tip from HubSpot: drive people to your website with the goal of selling your art by always including a link to where your artwork is available in the caption of your photos.
You can also add a “Call to Action” button at the top of your Facebook page to direct people to your artist site too. Simply click “Create Call to Action” located next to the “Like” button at the top of your page and follow the prompts. You can choose what the button says from a number of options including “Learn More”and “Shop Now”. You can also choose the website page that the button takes people to when they click.
4. What Should I Write?
When people can scroll so easily through their Facebook newsfeeds, you have to make sure you capture their attention quickly. The Social Media Examiner argues that the first three or four words of your post are crucial and suggests using trigger words to help your posts get attention.
For example, try beginning or ending your posts with a question, so that people can’t help but think of their answer and comment with their response. For even more interaction, try a “MadLib” style post where people can fill in the blank by leaving one word or phrase in the comments, or use “call-to-action” language such as “Like or share if…” like Social Control recommends.
Art business consultant Artsy Shark started her post with a question that gets artists thinking about their own art business.
The Wall Street Journal recommends being involved in current events, such as commenting on the latest art installation downtown or embracing popular social media moments like #ThrowbackThursday and posting a piece you created years ago.
The biggest tip to remember? Don’t be overly promotional. Even if you don’t mean to be, it can make you appear too salesy. Only posting images of your newest pieces and their price probably won’t be as effective as showing your followers your whole art business—your process, your inspiration, interesting art-related articles, your successes and struggles, and even your peers’ successes, too.
What’s the bottom line?
Your art business is unique and so are the potential buyers and fans coming to your Facebook page. Start with these tips to find what works for your particular audience. Focus on finding the right time and day to post to your followers, having a cover photo that enhances your brand, including enough information so your fans can connect with you, and posting engaging content that illustrates all the great aspects of your art business. Mastering these Facebook elements is just one more great way to help your art get discovered.
Want more social media tips? Check out “How to Create and Promote Brilliant Art Business Tweets” and “Does Your Artist Twitter Account Have What It Needs?”