It would be impossible for anyone trying to use the letters in the word 'love' to avoid being connected with Robert Indiana's famous 1970 core 10 scultural installation which sits in Museum of Art, Indianapolis. However, my treatment is less about working with established fonts like Clarendon Black serif type face. I note Indiana's Christian Scientist background was influential in his thinking about the word. I also note that Indiana's work has been translated 50 times in different locations and languages around the world. This is an important precedent for me because it suggests the centrality of the concept which Māori and Pacific venerate as 'aloha', aroha, alofa and all its many versions around Te Moananui-a-Kiwa. My letters are largely created organically with references to Māori /Pacific concepts like the Rapanui connection with ancestral figures in the 'E'. 'L' references the bombing of Bikini atoll by the Americans, 'O' the love of Rangi and Papa, 'V' - the sacrificial, altruistic role of Tane in te wehenga o Rangi rāua ko Papa and his gifts to mankind in both procuring and bringing back the baskets of knowledge, 'E' the extent of the love that reaches out (toromai ngā ringa) to the limits of the Polynesian domain - Rapanui 'te pito o te whenua'. The letter 'E' features the moai (read primarily in the negative space within the letter) that once stood on their pae ‘stone platforms’ overlooking the eastern-most edge of the Māori world. He tohu...uses the installation language of Robert Indiana but plays with words within the letters. 'L' spells out the word ALOHA atop an image featuring a nuclear bomb. Various details suggest the effects of the radiation on coral and fish. 'H' spells hā and comprises Rangi and Papa joined together. Hā 'signifies 'breath, taste and vocal tone.