Golden Egg captures one of the most surreal shifts of our generation—fertility tourism and the rise of designer genetics. In an era can be selected from a catalogue, creation becomes curation. Spain’s progressive approach, free from religious barriers, has made it a hub for this new reality.

Icon Zar presents the egg as a luxury object—a symbol of power, choice, and the commodification of life. The work questions whether this is the peak of reproductive freedom or a subtle step into modern eugenics. When identity is made-to-order, what happens to authenticity? And are we building a new class system defined not by wealth, but by genetic design?

The Reality of Human Design

This is where philosophy, ethics, science, identity, and psychology all collide.
Children born through fertility tourism or designer selection — where parents choose race, gender, eye color, intelligence markers, or surrogates — are stepping into a world where biology becomes branding. Their origin is no longer a mystery, but a curated concept. And that carries weight.

They may grow up surrounded by luxury, privilege, and opportunity. But that doesn't protect them from a deeper, more personal reckoning — the existential questions that whisper from within:

“Did my parents love me for who I am, or for what they ordered?”
“Am I living my life, or just a projection of their perfect child?”
“If I was designed to be flawless, why do I still feel broken?”

This is a new kind of psychological burden — not the trauma of abandonment, but the trauma of being chosen. Not the pressure to succeed, but the pressure to embody perfection.