There’s a fire in her heart and ice in her mind. She is the power and is ready to take the lead. We’re ready to listen, we are ready to learn, we will be humble and will follow you, wherever you go, because we know that it’s the right direction. Brands like “PureWaste” rethink the ways in which clothing is produced. They want to make the textile industry more ecological, that’s why they challenge themselves to think of better, more sustainable solutions for operations in production, sales and logistics. They question the norms and traditional ways of the textile industry, asking: could things be done differently after all? Change in the textile industry starts with all of us thinking about things in a new way.