Having been an artist most of her life Daniella spent 15 years in publishing and ad agencies after graduating college with a B.F.A. in arts management. She also has an M.A. in media studies and an A.A. in commercial art. She is currently studying photojournalism at the New York Institute of Photography.
In 2010 Cippitelli resigned from her position as Creative Director with Hearst Business Media to start her own online marketing/website development agency. In 2013 she sold her half of the company to her business partner to focus on growing Magic Happens Foundation, a non profit she founded in 2012 to bring fitness and nutrition to individuals going through cancer treatment and to dedicate more time once again to her creative pursuits.