What We Sell (And Why It Matters)

At CounterCulture, we don’t do reprints or generic reproductions. We deal in the real thing — original film posters that were actually issued to cinemas for the film’s first theatrical run. These are the pieces that hung in foyers, lit up marquees, and helped define the visual language of cinema history.

Unless otherwise stated, our posters are unrestored and in their original condition — creases, folds, and patina included. That’s part of the charm. We’ve listed the poster variant wherever possible (US One-Sheet, UK Quad, French Grande, Italian Locandina, etc.) along with approximate dimensions to help you get a sense of scale.

Each poster is one-of-a-kind in terms of wear, age, and provenance. If you want specifics, we’re here for it — just drop us a line and we’ll send detailed photos, close-ups, and honest notes on condition. No smoke, no mirrors. Just cinema history, raw and unfiltered.

Collecting Film Posters

Collecting original film posters isn’t just about nostalgia — it’s about owning a tangible slice of cultural history. These posters weren’t made for fans or collectors; they were printed to promote films during their original theatrical release, often in limited runs and specific formats like the UK Quad or US One-Sheet. That makes each surviving piece a rare artifact, imbued with the spirit of its era — whether it’s the rebellious energy of 1970s British cinema or the bold graphic experimentation of Italian Locandinas.

Unlike reprints, original posters carry the marks of their journey: folds from being shipped to cinemas, pinholes from display boards, even handwritten notes from projectionists. These imperfections aren’t flaws — they’re part of the story. They reflect the poster’s authenticity and its role in the lived experience of film exhibition.

Framing and Restoration

At CounterCulture, we preserve that integrity. Most of our posters are sold unframed, unrestored, in their original condition, allowing collectors to appreciate them as they were — raw, tactile, and unfiltered.

For those seeking to display pieces, we recommend professional framing using acid-free mounts, UV-protective glazing, and conservation-grade materials. vintage posters are usually uncommon frame sizes and custom frames will be required. Each frame should be tailored to the poster’s format and aesthetic, whether it’s a minimalist black edge for a punk-era Quad or a vintage oak for a noir classic.

In select cases, we also recommend restoration — carefully executed by specialists who understand how to retain the poster’s character while stabilising its condition. This might include flattening folds, repairing tears, or retouching faded inks. Restoration is always disclosed, and we only recommend it when it enhances longevity without compromising authenticity.

Linen-backing is a conservation technique used to preserve and stabilize vintage film posters. The poster is mounted onto acid-free linen or cotton paper using archival adhesives, flattening folds and reinforcing fragile areas. It enhances durability for framing while maintaining the poster’s original artwork and historical integrity.

Ultimately, collecting original posters is about connection — to the film, the era, and the art. It’s a way to celebrate cinema not just as entertainment, but as a visual and cultural movement worth preserving.