消費主義到全球化，流行文化到青年時尚，他對當代社會的參與和興趣，使他的創作歷程與特色被視為使用了多元媒材的類別。媒材多有樂高積木、PVC球、3D打印等非藝術環境的元素。他的作品以圖像失真作為大眾媒體圖標的研究，在該圖像中建立了意義轉換，使物體和人在通過網路或電視過濾時，主要通過圖像"像素化"行為積累新的和不同的意義。這些圖像被精確地複制在紙上，但通過使用樂高積木對其表面的一部分進行了修改，以某種計算機化的放大，造成對物體理解的干擾，這並不妨礙其正確閱讀，而只是在實現和完全改變之間標出了一條看不見的界線。
Luigi Franchi, also known as Zino, was born in 1973 in Italy, Talamo. During the 90s, he studied art history at the University of Bologna, where he graduated with a thesis on Francis Bacon. He began participating in research within the contemporary art world, collaborating with some artists from Rome. In 2013, he fully dedicated himself to his art career, and his passion for contemporary art quickly emerged, leading to exhibitions in various public institutions, galleries, and art fairs.
From consumerism to globalization, pop culture to youth fashion, his involvement and interest in contemporary society characterize his creative process and distinctive features, considered as a category that utilizes diverse media. Materials often include LEGO bricks, PVC balls, 3D printing, and elements from non-art environments.
His works focus on the study of image distortion as popular media icons, establishing a transformation of meaning in those images. Objects and people, when filtered through the internet or television, accumulate new and different meanings primarily through the "pixelization" of images. These images are precisely replicated on paper, but modifications are made to a part of their surface using LEGO bricks, causing a kind of computerized magnification that disrupts the understanding of the object. This disruption doesn't hinder its correct interpretation but marks an invisible line between realization and complete transformation.
