This is an extraordinarily rare original ticket to attend the launching of Titanic at the Harland & Wolff Shipyard on the afternoon of May 31st, 1911. Attendance tickets were issued in two styles, "white" with a numbered removable stub, and "pink" with no stub. The white tickets granted the pass bearer access to the VIP stands with the best view, while the pink tickets granted general access to the shipyard for standing-room-only attendance.

In contrast to the extravagant launching and naming ceremonies of the time, the White Star Line traditionally launched their ships with very little fanfare. There was no breaking of champagne, no orchestra, and no fancy speeches. The launching of Titanic was no different - marked only by the firing of three rockets into the air to warn oncoming watercraft. At 12:15pm the hydraulic rams were activated and Titanic began her slide backwards into the water, meeting it only a few short seconds later.