Sunday B. Morning began as a collaboration between Andy Warhol and two Belgian friends to produce his silkscreen prints. Warhol gave them his original photo negatives and colour codes, and in 1970 they produced a first edition suite of 250 prints. Sunday B Morning has become synonymous with Warhol’s name and the 1970 editions are noted in the Warhol Catalogue Raisonné with some selling for tens of thousands at auction. As if a victim to his own success in bringing art to the masses, Warhol later regretted this decision and tried to stop the production but failed. He even signed many of the first editions “this is not me. Andy Warhol.”, which only served to make the prints more valuable. The company continues to produce the highest quality silkscreens of Warhol’s work to this day.