The poster features promotional material for a retrospective exhibition of Lasar Segall at the University of East Anglia and Sainsbury Centre for Visual Arts, Norwich. The exhibition collated his life's work of watercolours, engravings and drawings, 1891-1957.

Segall was born in 1891 in Vilnius, Lithuania, into a traditional Jewish background. From 1906, he moved to Germany to attend the Imperial Academy of Fine Arts in Berlin, becoming an active participant in the German Expressionist Movement. In 1923, Segall immigrated to Brazil, becoming a part of the São Paulo Modernist Movement.

The retrospective, as advertised, toured across Europe throughout the 1960s to the late 70s. It was organised by the artist's widow, Brazilian writer Jenny Klabin Segall, curated by his son Maurício Segall, and sponsored by the Brazilian Ministry of Foreign Affairs.