Fall River is a city in Bristol County, Massachusetts, United States located along the eastern shore of Mount Hope Bay at the mouth of the Taunton River, the city became famous during the 19th century as the leading textile manufacturing center in the United States. While the textile industry has long since moved on, its impact on the city's culture and landscape is still prominent.

Fall River's official motto is "We'll Try", dating back to the aftermath of the Great Fire of 1843. Nicknamed The Scholarship City after Irving Fradkin founded Dollars for Scholars there in 1958, mayor Jasiel Correia introduced the "Make It Here" slogan as part of a citywide rebranding effort in 2017