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Howard Schwartzberg

Howard Schwartzberg

BROOKLYN, NY

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Collection: Drawings (As Advertised) 1997-2000

In 1997, I found a stack of 'As Advertised' pads of paper on the sidewalk outside my studio door. The bold red design and text had a commercial pop art feel and caught my eye. At that time, I was working on large-scale works for my first solo show in Chelsea. Because of my upcoming show, the idea of placing a monetary value on my art had become a real issue. I began using these papers to sketch out ideas for potential future works.
The “As Advertised” papers became a kind of paradox for putting ideas down, clarifying for me that I was making an object that could also be interpreted as a product. On some of the drawings I canceled out the words “As Advertised” and wrote the word “reminder” in its place. Other times I would cross out the bottom phrase “Our price is right”. Although struggling with the concept of my art being a commercial endeavor,­ I liked that the sketches showed ideas I was developing at the time as part of a consistent visual language.



As Advertised No.1 by Howard Schwartzberg, Image 2.
  • As Advertised No.1, 1997-2000
    • Pen, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.2 by Howard Schwartzberg, Image 2.
  • As Advertised No.2, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.3 by Howard Schwartzberg, Image 2.
  • As Advertised No.3, 1997-2000
    • Pen, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.4 by Howard Schwartzberg, Image 2.
  • As Advertised No.4, 1997-2000
    • Pen, paint, white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.5 by Howard Schwartzberg, Image 2.
  • As Advertised No.5, 1997-2000
    • Pen, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.6 by Howard Schwartzberg, Image 2.
  • As Advertised No.6, 1997-2000
    • Pen, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.7 by Howard Schwartzberg, Image 2.
  • As Advertised No.7, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.8 by Howard Schwartzberg, Image 2.
  • As Advertised No.8, 1997-2000
    • Pen, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.9 by Howard Schwartzberg, Image 2.
  • As Advertised No.9, 1997-2000
    • Pen, marker and paint on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.10 by Howard Schwartzberg, Image 2.
  • As Advertised No.10, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.11 by Howard Schwartzberg, Image 2.
  • As Advertised No.11, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.12 by Howard Schwartzberg, Image 2.
  • As Advertised No.12, 1997-2000
    • Pen, tape and paint on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.13 by Howard Schwartzberg, Image 2.
  • As Advertised No.13, 1997-2000
    • Pen, marker and paint on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.14 by Howard Schwartzberg, Image 2.
  • As Advertised No.14, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.15 by Howard Schwartzberg, Image 2.
  • As Advertised No.15, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.16 by Howard Schwartzberg, Image 2.
  • As Advertised No.16, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.17 by Howard Schwartzberg, Image 2.
  • As Advertised No.17, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.18 by Howard Schwartzberg, Image 2.
  • As Advertised No.18, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.19 by Howard Schwartzberg, Image 2.
  • As Advertised No.19, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.20 by Howard Schwartzberg, Image 2.
  • As Advertised No.20, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.21 by Howard Schwartzberg, Image 2.
  • As Advertised No.21, 1997-2000
    • Pen, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.22 by Howard Schwartzberg, Image 2.
  • As Advertised No.22, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.23 by Howard Schwartzberg, Image 2.
  • As Advertised No.23, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.24 by Howard Schwartzberg, Image 2.
  • As Advertised No.24, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.25 by Howard Schwartzberg, Image 2.
  • As Advertised No.25, 1997-2000
    • Pen, marker and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.26 by Howard Schwartzberg, Image 2.
  • As Advertised No.26, 1997-2000
    • Pen, marker and paint on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.27 by Howard Schwartzberg, Image 2.
  • As Advertised No.27, 1997-2000
    • Pen, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.28 by Howard Schwartzberg, Image 2.
  • As Advertised No.28, 1997-2000
    • Pen, marker, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.29 by Howard Schwartzberg, Image 2.
  • As Advertised No.29, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.30 by Howard Schwartzberg, Image 2.
  • As Advertised No.30, 1997-2000
    • Pen, marker and paint on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.31 by Howard Schwartzberg, Image 2.
  • As Advertised No.31, 1997-2000
    • Pen, marker, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.32 by Howard Schwartzberg, Image 2.
  • As Advertised No.32, 1997-2000
    • Pen, marker, paint and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.33 by Howard Schwartzberg, Image 2.
  • As Advertised No.33, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.34 by Howard Schwartzberg, Image 2.
  • As Advertised No.34, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.35 by Howard Schwartzberg, Image 2.
  • As Advertised No.35, 1997-2000
    • Pen on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.36 by Howard Schwartzberg, Image 2.
  • As Advertised No.36, 1997-2000
    • Pen on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.37 by Howard Schwartzberg, Image 2.
  • As Advertised No.37, 1997-2000
    • Pen and white out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.38 by Howard Schwartzberg, Image 2.
  • As Advertised No.38, 1997-2000
    • Pen on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.39 by Howard Schwartzberg, Image 2.
  • As Advertised No.39, 1997-2000
    • Pen on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.40 by Howard Schwartzberg, Image 2.
  • As Advertised No.40, 1997-2000
    • Pencil, paint and marker on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.41 by Howard Schwartzberg, Image 2.
  • As Advertised No.41, 1997-2000
    • Pen and white-out on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.42 by Howard Schwartzberg, Image 2.
  • As Advertised No.42, 1997-2000
    • Pen on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.43 by Howard Schwartzberg, Image 2.
  • As Advertised No.43, 1997-2000
    • Pen on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)
As Advertised No.44 by Howard Schwartzberg, Image 2.
  • As Advertised No.44, 1997-2000
    • Marker on paper
    11 x 8.5 in
    (27.94 x 21.59 cm)