DENIAL, or “D3N!@L” is a Canadian graffiti and mixed-media artist. His moniker is a phonetic mix-up representing his first name, and by definition, pokes fun at modern advertising, politics, and media messages that society is often “in denial” about. DENIAL is known for his prolific guerrilla-marketing campaign, which takes public aim at ideas involving social-justice, pop-culture, mass-media, and “New World Order” conspiracy theories.

Pabst Blue Ribbon is an American lager beer sold by Pabst Brewing Company, established in Milwaukee, Wisconsin, in 1844 and currently based in Los Angeles. Originally called Best Select, and then Pabst Select, the current name comes from the blue ribbons tied around the bottleneck between 1882 and 1916.