Common Wealth

DENIAL is a Canadian graffiti and mixed-media artist. His moniker is a phonetic mix-up representing his first name, and by definition, pokes fun at modern advertising, politics, and media messages that society is often "in denial" about. DENIAL is known for his prolific guerrilla-marketing campaign, which takes public aim at ideas involving social-justice, pop-culture, mass-media, and "New World Order" conspiracy theories. With over 500,000 of his adhesive logos displayed in public places around the world, the DENIAL PROJECT has become a conceptual piece of marketing absurdism. DENIAL intends to challenge traditional ideas about graffiti and public art, as well as the excessive corporate use of public space.