“Who am I today? An alien or an angel? Am I a demon or a fairy?” - she asks herself every morning deciding what to wear. She lives in the here and now and this “here and now” is constantly changing. She’s learning, playing, exploring. Her life is changing every moment, so there it flies, catch it! Selfie time! Click! Share... The society norms and ways will be changed only, when opinion leaders hop on the wagon and start proclaiming better values, like conscious consumption, buying second-hand, stopping animal cruelty. Pins.ku is the rising star of Finnish pop-scene and a hugely popular instagram influencer. She doesn't eat meat, prefers fake fur and gets many of her unique style items from special second-hand shops.