HOMO VIDENS
Tribute to Norman Rockwell and J. C. Leyendecker
The source of inspiration for arranging the elements of my work are the characters
from both Norman Rockwell and JC Leyendecker illustrations.
Both American artists illustrated numerous covers for The Saturday Evening Post,
depicting the everyday life of the golden years of American society.
These illustrations, with their massive reach and portraying the society of that time,
allow me to question the actual connection between today's society and the mass
media.
During their lifetimes, Rockwell and Leyendecker, did not receive the recognition
they deserved because they were considered lesser artists working on
"cheesy" or evan “Corny” themes. From my perspective, I revive them in my work, not
only as a tribute, but also to restore them to their rightful place.
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American illustrators Norman Rockwell and
J.C. Leyendecker are the inspiration for the
collages series featuring children, babies,
and characters entangled among the Homo
Videns' characteristic elements. Radios,
television sets, books, funnels, and circus
theme objects are the stage for a reality
that is bottled up and seems to collapse, yet
remains standing in a world uninformed
amid crises and wars.
"The temporal modality of hope is the “not
yet”. It is open to what is yet to come, to
what is not yet. It is an spiritual attitude, a
state of mind that rise us above of what is
already given, above of what already
exists." Byung-Chul Han, 2024.
Eva Llamazares