The artwork was originally exhibited at the Fremantle Arts Centre in the Tagged: Celebrity. Change. Commodity exhibition in 2004, which toured throughout 2016 with Art on the Move to various regional galleries in Western Australia. This body of work is an exploration into popular culture, branding, identity and consumerism, bringing the iconic faces of pop idols, Elvis, Madonna, Michael Jackson and Björk together with photographs of the artist, who has become enmeshed with their image, and in so doing, the artist creates new celebrities based on her own personal yearning to look or be different. Andy Warhol had a similar preoccupation with fame and identity in the 1960s. The superstars Minaxi May has chosen are known for their ability to reinvent themselves, and are all significant individuals whose faces are embedded in our minds like beacons amidst the ephemeral, fluorescent flurry of popular culture.

“Minaxi May can be anything she wants to be. Better, she’s able to ‘celebratise’ herself. To be famous at will. (…) Life, for Minaxi, is a cabaret, a panto, a pageant of possible selves.” - Robert Cook, Assistant Curator of Contemporary Art, Art Gallery of Western Australia.

“This is a really fun show. It critiques a serious aspect of contemporary culture in a lively, inventive way.” - Simon Blonde, The West Australian, Weekend Extras, Art Section, 23 October 2004.