Herbert Ascherman Jr. has been a professional photographer since 1975, working mostly in black and white and exploring the rare art of platinum photography. Ascherman founded the Cleveland Photographic Workshop in 1977, which showcased over 1000 photographers in 165 continuous shows until its closing. In 2006 he founded the Cleveland Society of Alternative Photographers to promote the 19th century photographic processes still being used today. Herb believes that as an artist he is obligated to support the community he lives in, while simultaneously uplifting the human condition through his art. A teacher for over thirty years (including the Cleveland Institute of Art), Herb’s photography skills have been honed to a delicate focus.
carta owns a large collection of artwork by Cleveland area artists, both for adults and children, and purchases about $25,000 of new art annually. We further our mission by donating annual scholarships to Cleveland Institute of Art students and provide educational activities to enhance awareness of area artists.