Born and raised in Cheyenne, Wyoming, Rich has a genuine appreciation and fondness for Western and wildlife art. Each piece of art that he creates is
intended to be a true representation of the subject's character rather than a stylized or symbolic image. Rich believes an artist can only successfully create that of which they have knowledge and this is the reason why he receives great satisfaction from his subject matter.

Currently, Rich specializes in life-size to monumental sculpture and has cast over 35 pieces of this magnitude to date.