In the 1960s, Ed Ruscha more or less reinvented the artist’s book. By turning away from the craftsmanship and luxury status that typified the livre d’artiste in favor of the artistic idea or concept, expressed simply through photographs and text, Ruscha opened the genre to the possibilities of mass-production and distribution. In Real Estate Opportunities, Ruscha presents, without comment, pictures of various tracts of land for sale in different parts of L.A. County.
48 pages, 25 black & white photographic illustrations; glassine dust jacket
- Attribution: Ed Ruscha, Real Estate Opportunities, 1970 Artist Book 7 1/16 x 5 1/2 x 3/16 inches (17.9 x 14 x 0.5 cm) © Ed Ruscha. Image Courtesy of Ashby & Graff Real Estate Art Collection. © 2024 Philippe Baron.