- Scott Froschauer
- Imagine Art Here: 30, 2024
- Metal, DOT specification street sign, vinyl, steel
- 72 x 30 in
- Inv: SC24C31.02
Positive street signs and mindful messages characterize the work of multidisciplinary artist Scott Froschauer. Froschauer utilizes a practice called "cultural jamming," which appropriates familiar elements from urban environments to make a social critique. His work plays with the expectation of the everyday street sign, forcing the viewer to pause and read his work. Froschauer's turning of traditional street signs into affirming messages of positivity and hope creates a unique form of art that invites an infectious optimism.
This 30-inch sculptural urban installation work is created with steel and DOT street signs and mounted on a six-foot pole. It is fabricated to the Department of Transportation Specification.
- Attribution: Imagine Art Here: 30 © Scott Froschauer 2024. Image Courtesy of Ashby & Graff Real Estate Art Collection. © 2024 Philippe Baron.