You’ve made the work and you’re ready to start selling.

The only thing holding you back from building your art business empire is choosing the right name.

You know you want it to be perfect, but do you realize just how important it can be for setting you up for success in your art career? Your name can set the tone for your entire business. And, you want to be taken seriously by customers and collectors, right? 

Choosing the right name for your art business might be simpler than you think, though. Take a look at these naming guidelines, and your dream art business will be up and running in no time.

Consider Using Your Own Name

There are a few different reasons why using your own name might be the best option, with the first being: it’s original. And, what could be a better way to convey that your art is original, too?

Remember, it’s all about branding. One of your biggest selling points as a fine artist is that your art isn’t mass-produced, so going with your own name instead of something anyone could choose illustrates the unique value of your art.

Second, using your name for your art business puts a person behind the art, and we can’t say enough about the importance of building an emotional connection with your buyers. It’s a lot harder to turn away from a sale once they connect your name and art’s story with the art on the table.

Finally, think about how you want to be remembered. It would have been pretty weird if Picasso went down in history as Abstract Creative, right? Famous artists are recognized by their names, so why not kill two birds with one stone and start getting your name out there.

What Else Should You Think About?

Make sure to clearly identify what you do and help potential buyers find you online by adding a keyword to your name like "art", "artist", "fine art", or "studio". If you have a medium that you have developed and intend to work in for your career, consider adding that as well. But, be aware that if you add "oil painting" or "pastels" to the end of your name, it could be limiting if you ever decide to switch mediums.

If your own name is too hard to pronounce or is too common, consider the alternatives. For instance, the name you choose for your art business could be your full name with a middle initial, just your last name paired with “art”, and so on.

Keep in mind not to make your business name too long, since you’ll be using it for a website URL and social media accounts. People need to be able to remember it! And while you’re at it, be sure that any abbreviations it forms or initials you use are appropriate.

Art by Sarah Smith may be an obvious choice, but it could spell trouble in the end.

Lastly, you can always use a more creative name for services you provide, like a podcast or workshop, explains Art Biz Coach Alyson Stanfield, as long as you keep your business name close by.

Be Consistent

Whatever you choose, be sure to double check—especially before you print up any marketing materials—that it’s not already taken. We’re sure you don’t want to deal with any legal battles. Plus, you are going to need a website and social media accounts with a consistent art business name so customers can find you. So, see what’s available, keep your brand in mind, and you’ll be on your way to selling your art.

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